Objectives

This course enables participants to design and evaluate integrated Marketing Communication Plans; explore new trends, paradigms and specialistic approaches in Marketing; exploring customer retention and Customer Satisfaction; as well as focus on diverse industries and markets.

What Would you Learn

• Explain new developments in Marketing in the third millennium.
• Design and assess an Integrated Marketing Communications plan.
• Organise and run events and seminars.
• Design surveys to measure customer satisfaction and assess quality of service.
• Develop interpersonal skills through the use of group presentations, discussions and exercises.